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Here
are the most important news items we have published in 2007.
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Visa International country manager
Bob Joubert and business development officer Mennie
So recently visited the Bank's executive office to
confer two plaques of recognition to Chinatrust president
Joey Bermudez and Retail Banking head Tony Robles,
citing Chinatrust for having the Highest Visa Debit
Retail Sales Volume Growth and Highest Visa Debit
Average Spend Per Card in 2006. Chinatrust registered
the highest number of point-of-sale usage, in the
Philippines and abroad, and correspondingly the highest
average spend per transaction, which grew by 45% to
$11 per card.
Chinatrust's tie-up with Visa, now considered the
largest payment system in the world, opened up possibilites
for the Bank's clients, allowing them access to their
accounts through over 1 million ATMs and make cashless
purchases via more than 27 million accredited merchants,
worldwide. Introduced during the latter part of 2004,
the Chinatrust Visa Debit & ATM card has been
delivering convenience not just to Chinatrust's depositors
and payroll clients, but also to remittance beneficiaries
and Salary Stretch borrowers.
Locally, Chinatrust's BancNet membership affords clients
to pay for their credit card, insurance, and utility
bills, among others, as well as transfer funds to
any Chinatrust account and other ATM-based BancNet
member accounts. With the completion of BancNet's
interconnection with ExpressNet and Megalink, Chinatrust
Visa Debit & ATM card holders can now withdraw
through any ATM in the Philippines.
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Chinatrust recently opened two new
branches in Cebu to serve the growing number of traders,
SMEs and manufacturing companies in the area.
“The opening of our Mandaue
and Magallanes branches is a manifestation of our
keen interest in the strong potential of Cebu. This
is actually our third branch in this dynamic Visayan
province,” shares Executive Vice President and
Retail Banking head Tony Robles.
Chinatrust Mandaue Branch opened
last January at the ground floor of Diamond Plaza
along the National Highway in Mandaue City, Metro
Cebu. It targets the numerous business establishments
and locators in the area that are into manufacturing
and exportation, among others, for its cash management
products.
Chinatrust Magallanes Branch, on
the other hand, opened this February at the ground
floor of Tokyu Building in 79 Magallanes Street in
Downtown Cebu. “We are excited to open here,
which is also known as the Chinatown of Cebu, where
traders and high net worth individuals abound. We
are confident that our value-creating deposit products
can meet their investment objectives.”
Now on its twelfth year in the Philippines,
Chinatrust has earned for itself a reputation of innovation
and performance excellence. Last year, its application
for five branch licenses was granted by the BSP, to
make its total branch network 23. Its branch expansion
efforts saw the opening of its Davao and Angeles branches
during the latter part of 2006, the two Cebu Branches
in January and February, and its Las Piñas
branch by the second half of 2007.
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Chinatrust Philippines’ unaudited
net income for 2006 jumped to Php500 million, topping
2005 net income by 20%.
Total revenue grew by 37% boosted
by healthy growth in all business lines. Trading gains
soared by a hefty 149% to Php548 million from Php220
million a year ago while net interest income surged
by 14% to Php 1.39 billion from Php1.22 billion last
year despite a shrinkage in the corporate portfolio.
The improvement in net interest margin was accounted
for by the 46% growth in low-cost deposits and the
24% growth of the Bank’s mortgage and personal
loan portfolio.
Over the last five years, Chinatrust
Philippines has successfully built a market-leading
personal loan portfolio and a segment-focused mortgage
business. It has maintained an active presence in
the treasury business, again making it among the top
ten government securities dealers in 2006. Unlike
other banks, Chinatrust's low-cost deposits come largely
from its unique cash management offerings and not
from its borrowers' maintaining balances. Together,
the treasury franchise, the consumer finance business,
and the low-cost deposit portfolio have made Chinatrust
one of the most profitable banks in the country. Based
on the statements of condition published by all commercial
banks as of September 29, 2006 and contained in the
BSP website, Chinatrust Philippines was among the
best banks in terms of return on equity. Its return
on assets was one of the highest, if not the highest,
among all foreign banks. Despite its active presence
in the riskier consumer finance business, Chinatrust's
NPL ratio as of the third quarter of 2006 was better
than the industry average.
Operating expense growth in 2006 was kept at 13% despite
the Bank’s continued investment in its core
businesses and the expansion in its branch network.
The Bank recently opened new branches in Angeles City,
Davao City and Mandaue bringing its total network
to twenty-one branches. Despite the increase in operating
expense, cost to income ratio of the Bank considerably
improved to 44% from 55% last year. A declining cost
to income ratio indicates that the company is becoming
more efficient because it spends less for every peso
of revenue earned.
The Bank’s capital adequacy
ratio as of December 31, 2006, stood at 32.56% way
above the regulatory requirement of 10% and higher
than the December 2005 ratio of 30.78%. Among all
banks listed in the Philippine Stock Exchange, Chinatrust
had the best capital adequacy ratio among as of the
third quarter of 2006.
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Chinatrust’s capital adequacy
ratio (CAR) for the first quarter of 2007 rose to
33.80% from 30.25% in December 31, 2006. This is more
than double the December 2006 industry average of
15.6% and way above the BSP requirement of 10%. The
Bank also consistently posted one of the highest CARs
among the listed banks.
CAR refers to the ratio of the bank’s
capital to risk weighted assets computed in accordance
with the risk-based capital adequacy framework. CAR
determines the ability of the Bank to absorb a reasonable
level of losses before becoming insolvent. The higher
the bank’s CAR, the higher the level of protection
available to the depositors.
Chinatrust’s high CAR reflects the Bank’s
prudent deployment of its resources and sound risk
management process. Moreover, with its present CAR,
the Bank can withstand the higher capital charge required
under the BASEL II Accord without the need to resort
to capital build-up measures.
Because of its strong capital position, Chinatrust
has been able to invest heavily in technology and
infrastructure in the last three years, apart from
taking advantage of the liberalized environment for
branch openings. In the last twelve months, the Bank
has expanded its branch network from 18 to 23, relocated
5 branches to better sites, and renovated its other
branches.
The Bank also reported an increase in net interest
income by 23% to Php391 million from PhP 318 million
in the same period last year. Interest income grew
by 16% as the Bank invested its funds in gainful outlets
amid the record low interest rate environment. The
Bank’s interest revenues from debt securities
and interbank loans and deposits went up by PhP 107
million. At the same time, its high-yielding consumer
finance portfolio sustained its healthy climb, ending
the quarter with PhP 422 million new loan bookings
compared to the previous quarter’s PhP 380 million.
On the other hand, interest expense growth was kept
at 6% despite the PhP 4.5 billion increase in deposit
volume as average cost of funds in the first quarter
of 2007 fell to 4.46% from last year’s 5.08%.
The lower average cost of funds can be attributed
to the healthy growth in low-cost deposits which rose
by 42% from previous year’s PhP 3.8 billion.
Low-cost deposits now account for 26% of total deposits,
compared to the 24% ratio during the same period last
year. Unlike other banks, Chinatrust’s low-cost
deposits come largely from its unique cash management
offerings and not from its borrowers’ maintaining
balances.
Among these cash management offerings is the Chinatrust
cash card. With its Visa cash card product, Chinatrust
has now become the local distributor of choice for
many remittance companies that provide cheaper but
legitimate alternatives to overseas Filipino workers
who want to send money to their beneficiaries. These
cash cards have also become a preferred medium for
payroll disbursements by companies with large employee
populations.
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Close to P6.8billion in total loans
has been lent out by Chinatrust to more than 120,000
borrowers composed of salaried employees coming from
the business outsourcing, manufacturing, distribution,
I.T., and banking industries, among others, since
its foray into the personal loans business in the
middle of 2003.
“From the day we started, Chinatrust
(Philippines) Commercial Bank Corporation has been
relentless in its bid to meet the financing requirements
of the underserved middle income employees,”
shares Tony Robles, Chinatrust executive vice president
and Retail Banking Head. “Most employees are
used to borrowing money by using their payroll ATM
as collateral. During payday, you will see long lines
of borrowers at the ATM together with their lender,
who first withdraws the loan payment before giving
the rest of the borrower’s salary,” he
narrated.
Chinatrust saw the need to give an
alternative means of lending to the public using the
formal banking channel, featuring a more structured
lending and collection system without the need for
a collateral, mostly based on the proper assessment
of the borrower’s capacity to pay and credit
history. With Chinatrust Salary Stretch, borrowers
are afforded a means to improve their standard of
living at less interest.
In 2003, the bank saw the opportunity
to jumpstart its business by purchasing the portfolio
of ABN Amro. “The deal helped us gather good
quality corporate partners who were willing for us
to lend to their employees,” avers Tony. Chinatrust
was able to tweak its product offering to make it
the bank of choice in personal loans with over 700
corporate partners.
In 2004, the bank aggressively sold
Salary Stretch to the public, through its agent network,
immediately doubling total loans released. The same
feat was accomplished in 2005 as the business continued
to grow, lending out over P2.48 billion in personal
loans.
“Our success in the business
required a lot of hard work of course, and we are
fully aware that our peer banks have begun to take
a look at the personal loans business seriously,”
Tony said. “Instead of moving forward as forcefully
in the past, we took a few steps back in 2006 to reassess
the business. We introduced a more novel way to access
loan proceeds via our Chinatrust Debit and ATM Card.
We also beefed up our credit and after-sales support,
to ensure the quality of our portfolio and account
servicing.” Despite the conventional perception
that unsecured personal lending is riskier than many
lending businesses, Chinatrust ended 2006 with an
NPL ratio that is lower than that of the banking industry.
In the coming months, the Bank aims
to sustain its strong hold of the business through
enhanced relations with corporate partners and agents.
Chinatrust recently signed a memorandum of agreement
with the People Management Association of the Philippines,
the premier organization of Human Resource Practitioners
and People Managers to become the latter’s major
partner for the third straight year. The Bank likewise
introduced its Same Day Loan, allowing borrowers to
apply for a loan in the morning and get their cash
before the end of the day.
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Chinatrust (Philippines) Commercial
Bank Corporation announced yesterday that the bank’s
personal loan portfolio as of the end of the first
semester of 2007 amounted to Php 2.23 billion. This
represents an increase of approximately 28.1% over
the Php 1.74 billion recorded for the same comparative
period the previous year. Personal loans comprise
the most profitable and best performing segment of
the Bank’s consumer finance portfolio. The other
components of the portfolio are mortgage loans and
salary-deducted employee loans.
Chinatrust president Joey A. Bermudez
said that this growth in the bank’s personal
loan portfolio further strengthened Chinatrust’s
market leadership in this product category, and was
achieved by the bank notwithstanding the entry of
new and extremely aggressive players in the industry.
“While other banks have almost
single-mindedly focused on high net worth individuals,
top corporations and SME’s, we have quietly
developed a niche among the country’s working
class” said Bermudez. “The vast majority
of the Filipino population is composed of salaried
workers, managers and executives whose revenue streams
are constant and who have a constant need for credit
to smoothen out occasional glitches in their finances
brought about by large, non-recurring expenditures.
Looking at the “paluwagan” phenomenon,
the “vale” tradition, and the success
of employees’ credit cooperatives, it is not
difficult to appreciate the huge unsatisfied demand
for credit in this segment. These individuals are
the hardworking breadwinners of the family or upwardly
mobile individuals who are better educated than before,
who are more prudent in their use of funds and who
are more conscientious in fulfilling their obligations.”
The bank’s personal loans and
salary-deducted employee loans are offered under the
Salary Stretch brand. They account for some 22% of
the bank’s aggregate loan portfolio while contributing
around 46% of the bank’s revenue stream from
loans.
Bermudez further revealed that Chinatrust
will continue to build on its personal loan portfolio
as its flagship in the consumer finance business.
“The business is adequately priced for risk
and requires core competencies that are not exclusive
to large banks. A medium-sized bank like us can hold
its own against the big banks if it has the right
elements. Robust infrastructure, good risk management,
efficient distribution, and excellent service delivery
are the key drivers of success in this business”
he says. “Experience has shown us that customer
acquisition is not driven by aggressive pricing or
by extensive branch networks but by the ability to
deliver the product on time.”
“We intend to keep our dominance
in the personal loan business as we bring the product
closer to our target market,” continued Bermudez.
“We have made this product available in our
branches in Metro Manila, Central Luzon, Cebu and
Davao. We have also improved our credit process to
make it possible for a borrower to apply for a loan
in the morning and get his cash in the evening, without
sacrificing our credit criteria.”
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Chinatrust (Philippines) Commercial
Bank Corporation reported that its total deposits
grew to Php18.2 billion as of end-July, 2007, an increase
of Php 2.0 billion from the P16.2 billion it recorded
in the same period last year.
The increase was attributed by the
bank’s president, Joey A. Bermudez to the expansion
of the Bank’s sales force, the huge investments
made by Chinatrust in upgrading its core deposit system,
the unique cash management offerings that it has introduced,
and the new branches that it opened in Las Piñas,
Angeles City, Cebu City, Mandaue City, and Davao City.
The bank further credited the growth in its deposit
base to the manner with which it bundled its deposit
products with its highly popular cash cards and personal
loans.
“A unique driver in the continued
growth in our deposits is the aggressiveness with
which we promoted the use of the Chinatrust Visa Debit
and ATM Cards,” announced Bermudez. “This
eventually became a popular vehicle for disbursing
the proceeds of our personal loan accounts and in
locally distributing the remittances of overseas Filipino
workers to their beneficiaries in the country. In
fact, our cash card product has neatly complemented
our internet banking product. Together, these two
products have become the favorite transmission vehicle
among remittance companies who want to assist overseas
Filipino workers transmit funds real-time from their
place of work abroad to their families in the Philippines
via the electronic loading of the latter’s cash
cards”. This has tremendously reduced the cost
of sending money to the Philippines.
The bank intends to make its internet
banking cum cash card offering available to other
customers who presently suffer from cumbersome transmission
arrangements. Recently, the bank signed agreements
with the Social Security System to enable pensioners
to receive their monthly allotments electronically
instead of having to wait for their pension checks.
The cash card will enable the pensioner to go to any
Visa-accredited store to purchase goods or withdraw
cash from any ATM. Other cash card variants offered
by the bank include client-reloadable linked cards
and gift cards. In the near future, these cash cards
will also be made available to microfinance institutions
who may want to make their loan and benefit disbursement
systems more efficient and secure.
Of the bank’s total deposits
as of end-July, 2007, Php 5.5 billion was made up
of low-cost deposits which grew by 20% from the end-July,
2006 level.
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