CFHC Chairman renews support for local subsidiary. Chinatrust Financial Holding Co., Ltd. Chairman Dr. Jeffrey L.S. Koo recently visited Chinatrust Philippines to express his continued support for the local subsidiary and recognize the Bank's strong performance under the leadership of its new president and CEO Mark Chen. Photo shows Chinatrust Directors and employees cheering on as Dr. Jeffrey Koo (inset) unveils the new Chinatrust slogan "Taiwan Champion, Asian Leader" as the global battle cry for the coming decade.