Chinatrust
(Philippines) Commercial Bank Corporation, the only
listed foreign bank in the
country, will soon open a branch and a Consumer Finance
Center at the Ground Floor, Gateway
Tower 1, Limketkai Center, right at the heart of Cagayan
de Oro commercial district.
“Our expansion strategy has always been to have
a banking presence in the major cities of
Visayas and Mindanao, and the opening of our Cagayan
de Oro branch is consistent with this
strategy,” says Chinatrust Executive Vice President
and Retail Banking Head Anthony Robles.
Now on its fourteenth year in the industry, Chinatrust
has carved its niche as one of the top
commercial banks in the country today catering to the
needs of mostly businesses and the working
class individuals. It has also maintained its market
leadership in the personal loans business.
“The vast majority of the Filipino population
is composed of salaried workers, managers, and
executives whose income are constant and who have a
need for credit to smoothen out occasional
glitches in their finances.” said Robles. “These
individuals are usually more prudent in their use of
funds and are more conscientious in fulfilling their
obligations.”
Robles further revealed that it intends to keep its
dominance in the personal loans business as
it brings the product closer to its target market. “We
have made our Salary Stretch personal loan
product available in our branches in Metro Manila, Central
Luzon, Cebu, Davao, and soon in Cagayan
de Oro,” continued Robles. “We have also
improved our credit process to make it possible for
a
borrower to apply for a loan in the morning, and get
his cash in the evening, without sacrificing our
credit criteria.”
Chinatrust Philippines has one of the largest branch
networks among foreign banks in the
country. It is a subsidiary of Chinatrust Commercial
Bank (CTCB), the largest and most awarded
private commercial bank of Taiwan and one of the 200
biggest banks in the world in terms of capital.
|